At least 90% of my friends have more the one Instagram or Facebook account, whether it being a business one, or one to post food on or ones they share with multiple friends. By having more then one account it allows them to post in anonymously without others realising who it is.
Having multiple accounts allows people to express themselves freely without the judgement of others on the Internet, as especially now in present the day people are becoming much more vocal and opinionated online so some see it as a way to protect there persona. (Costa and Torres 2011).
However it does raise many questions as who are we able to trust on the Internet, how do we know if we are connecting with the person we think we are and can we even trust our own online identity or is it all a virtual reality we have made up? So is only having one single account more efficient?
Professionally it can be beneficial to have multiple accounts as it provides those who want to keep their private life private, but also lets them be available for business connections without it interfering with their private life.
However to have more then one Facebook account you would still have to use a valid email address connected to you as “ any profile on Facebook that does not appear to be tied to an offline name is removed” (The Guardian 2012), meaning that if someone really wanted to find a persons private account they would be able too.
Overall, I believe it to be beneficial to have more then one account, either professional or not, as you are able to express yourself how you like and can control what people are able to see, “The ability to be anonymous is increasingly important because it gives people control, it lets them be creative” (The Guardian 2012).
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Costa, C., & Torres, R., ‘To be or not to be, the importance of Digital Identity in the networked society’, Revista Educação, Formação & Tecnologias, <http://eft.educom.pt/index.php/eft/article/view/216/126>, (2011), pp.47-53.
BBC News. (2018). Is your virtual self employable?. [online] Available at: http://www.bbc.co.uk/news/av/business-25217962/job-hunting-how-to-promote-yourself-online [Accessed 20 Apr. 2018].
FutureLearn. (2018). What is your network identity? – Learning in the Network Age – University of Southampton. [online] Available at: https://www.futurelearn.com/courses/learning-network-age/4/steps/303357
Krotoski, A. (2018). Online identity: is authenticity or anonymity more important?. [online] the Guardian. Available at: https://www.theguardian.com/technology/2012/apr/19/online-identity-authenticity-anonymity [Accessed 20 Apr. 2018].